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Tag Archive for: Dr. Aaron Creek

Captiva Spine’s WatchTower Spine Navigation Platform Enhancements Accelerate Clinical Adoption

News
Dr. Aaron Creek with the Captiva Spine WatchTower Spine Navigation Platform for ASCs and Rural Access Hospitals
Aaron Creek, MD of The Neck and Back Institute of Florida, Miramar Beach, FL

The WatchTower Spine Navigation System is designed to be uncomplicated, compact, and cost-effective. The Navigation Platform empowers surgeons with CT-based accuracy and streamlined workflows, eliminating the need for intraoperative CT scans.

Jupiter, FL – April 2025 – Captiva Spine®, a privately held medical device company specializing in spinal implants and enabling surgical technologies, announced today that it doubled year-over-year revenue month-to-date (MTD) in Q1 2025. This substantial growth is directly attributed to the accelerated market adoption of the company’s WatchTower Spine Navigation System and the newly launched ROAM unit, which boasts a compact footprint, WatchTower’s 2D to 3D registration capabilities, and an updated navigation platform.

This performance highlights the company’s continued commitment to delivering cost-effective, scalable navigation technology to underserved market segments, including Ambulatory Surgery Centers (ASCs) and Rural Access Hospitals (RAHs), two key verticals in the evolving U.S. spine care landscape.

“The WatchTower System offers a best-in-class navigation platform that’s efficient and accurate. Its compact design and ability to work with any implant make it a game-changer for all types of spinal cases,” said Aaron Creek, MD of The Neck and Back Institute of Florida, Miramar Beach, FL. Additionally, the WatchTower System is a breakthrough for rural communities like ours. Its simplicity and affordability finally bring advanced spinal navigation within reach for our patients.”

Dr. Mark Grubb with the Captiva Spine WatchTower Spine Navigation Platform for ASCs and Rural Access Hospitals
Mark Grubb, MD of the Center for Orthopedic and Spine Institute, Cleveland, OH

“ASC budgets demand careful management, but a commitment to procedural quality must remain unwavering.  WatchTower’s advanced 2D to 3D registration algorithm affords an economical real-time 3D navigation alternative for the ASC by leveraging the imaging equipment we already own, C-arms,” said Mark Grubb, MD of the Center for Orthopedic and Spine Institute, Cleveland, OH.  “Additionally, bringing navigation into the ASC eliminates anatomical ambiguity and has aided us in opening additional service lines like SI fusion.”

Captiva Spine’s WatchTower Spine Navigation System will be featured at the AANS (American Association of Neurological Surgeons) Annual Meeting held in Boston, MA, April 25-27, 2025.

Growth Story: A Scalable Platform, Expanding Market

Captiva’s performance in Q1 reflects strong adoption of multi-site procedures and implant systems. WatchTower’s open navigation architecture allows a consistent experience across the full-featured WatchTower SNS and the compact mobile ROAM platform.  This created new procedural volume and positions Captiva as a long-term partner in spine care transformation.

Key drivers of Q1 growth included:

  • The rapid adoption of WatchTower ROAM in ASC settings, where portability, price, and efficiency are critical.
  • Strategic expansion into RAH facilities, with many adopting spine navigation for the first time.
  • Repeat utilization and add-on implant pull-through support procedural revenue and recurring business.
  • New distribution partnerships and expanded geographic reach across core U.S. spine markets.

“Our universal navigation platform, launched earlier this year, continues to drive adoption by making enabling technology more accessible across high-growth outpatient centers and underserved community hospitals,” said Dale Mitchell, President of Captiva Spine. “This platform has opened the door to new partnerships with independent distributors and spine implant companies, allowing WatchTower Navigation to enhance its clinical offerings. Our strong year-over-year revenue growth reflects the platform’s alignment with clinical needs and economic priorities in today’s spine care market.”

Looking Ahead: Strong Pipeline, Continued Expansion, and AI (Artificial Intelligence)

Following its Q1 performance, Captiva Spine is entering Q2 and Q3 with a robust sales pipeline.  The company will continue to schedule system placements in existing territories and expand its navigation and core implant presence into new high-growth territories. Additionally, WatchTower’s agnostic capabilities have opened the opportunity for strategic industry partnerships. Captiva expects this system capability to provide additional partnership opportunities in the thoracolumbar and SI fusion markets. 

Later this year, the company will also announce additional product enhancements and software updates with AI to increase procedural utility, simplify operator tasks, and integrate across more procedures.

Captiva, a privately held organization, has recently unlocked opportunities for strategic investment and continues to build distribution partnerships, capitalizing on its current momentum to expand market share in 2025 and beyond. For investment or distribution inquiries, contact us at info@captivaspine.com.

About Captiva Spine, Inc.

Captiva Spine, founded in 2007, is a privately held medical device company that brings healthcare providers, distribution professionals, and surgical facilities together with innovative spinal care solutions. With a focus on quality, Captiva Spine strives to develop reliable systems that offer clinical and economic solutions to the spine market.

Captiva Spine – Navigating Today.

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This Press Release is also featured on PrWeb.com

/by Captiva Spine
https://www.captivaspine.com/wp-content/uploads/2025/04/captiva-spine-watchtower-spine-navigation-system-uncomplicated-2d-to-3d-registration-dr-aaron-creek.jpg 1125 1500 Captiva Spine https://www.captivaspine.com/wp-content/uploads/2018/08/captiva-spine-logo-sm-1clr-300x77-300x77.png Captiva Spine2025-04-21 17:13:102025-04-23 13:11:43Captiva Spine’s WatchTower Spine Navigation Platform Enhancements Accelerate Clinical Adoption

EXHBITING EVENTS:

Captiva Spine WatchTower Spine Navigation in an ASC with Dr. Jonathan Hyde

  • American Society of Pain and Neuroscience (ASPN) Annual Meeting, Miami, FL, July 16-19, 2026
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  • North American Spine Society (NASS) Annual Meeting, San Antonio, TX, October 14-16, 2026
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WatchTower Spine Navigation System:

Captiva Spine WatchTower Spine Navigation System

TowerLOX-EXT MIS Extended Tab Pedicle Screw:

EquiLOX Expandable Lumbar Cage:

Captiva Spine EquiLOX Expandable Lumbar Cage - MIS Spine Implant TLIF/PLIF -Cage Expanded in disc space

TransFasten-LSF Lateral SI Fusion System:

IN THE NEWS

  • Captiva Spine Announces Initial U.S. Case Series for the WatchTower ROAM Spine Navigation System Powered by MIRRA with Aaron Creek, M.D.
  • Captiva Spine Announces FDA Clearance for Flat-Panel C-Arm Image Calibrators and AI-Assisted Registration for WatchTower Spine Navigation, Advancing Efficiency, Radiation Reduction, and Future-Ready Access
  • Captiva Spine’s WatchTower Spine Navigation Platform Enhancements Accelerate Clinical Adoption
  • Captiva Spine Announces First Navigated Office-Based SI Fusion Procedure Using WatchTower ROAM Spine Navigation System and TransFasten-PSF Posterior SI Fusion System
  • Captiva Spine Introduces ASC-Ready WatchTower ROAM, a Compact, Mobile Spine Navigation System Following the Publication of a Prospective Randomized Comparative Clinical Study of Accuracy and Safety Data
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