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Captiva Spine Welcomes New Sales Leadership, Erik Gottschalk, to the Commercial Team to Spearhead the Growth of ASC-READY Product Portfolio

News

Captiva Spine – left to right: Dale Mitchell, President, and Erik Gottschalk, Director of Sales.

Welcome, Erik Gottschalk, Director of Sales at Captiva Spine

Jupiter, FL – April 2024 – Captiva Spine®, a medical technology organization connecting healthcare professionals, distribution specialists, and healthcare facilities with cutting-edge spinal care technology, proudly announces the appointment of Erik Gottschalk as the Director of Sales. With an impressive track record and extensive experience in the spinal device industry, Erik will play a pivotal role in driving the company’s sales strategies and expanding its market presence.

In his new role, Erik will oversee all aspects of Captiva Spine’s sales operations, including developing and implementing effective sales strategies, fostering key customer relationships, and identifying new business opportunities. With a focus on delivering superior spinal healthcare solutions, he will work closely with the executive team to align sales initiatives with the company’s innovation and patient care goals.

“Erik’s appointment is pivotal for Captiva Spine as it launches the WatchTower Spinal Navigation System and expands its extensive implant portfolio.  Captiva Spine is poised for dramatic growth…”

“We are thrilled to welcome Erik to the Captiva Spine Team,” said Dale Mitchell, President of Captiva Spine. His proven leadership and deep understanding of the spine industry make him an invaluable addition to our team as we expand our market presence and deliver cutting-edge solutions to healthcare professionals and patients.”

Erik’s career has spanned 20 years and included sales of spinal implants and capital equipment, where he demonstrated a history of success in driving growth and developing a dynamic sales network. His expertise in strategic planning and market development will be instrumental in accelerating Captiva Spine’s sales trajectory and strengthening its position as a leader in the spine market.

“I am honored to join Captiva Spine at such an exciting time in its journey,” said Gottschalk. “I look forward to working closely with the talented team here to capitalize on new opportunities, deepen customer relationships, and drive sustainable growth in this dynamic spine industry.”

Being a part of the economic and clinical solution in an ASC landscape

Erik’s appointment is pivotal for Captiva Spine as it launches the WatchTower Spinal Navigation System and expands its extensive implant portfolio.  Captiva Spine is poised for dramatic growth, and with leadership and industry expertise, Erik is a perfect addition to assist the company in achieving new heights of success and making a meaningful impact on patients worldwide.

To take advantage of Captiva Spine’s innovative technologies and incorporate them into your healthcare offerings, please don’t hesitate to contact us. We welcome inquiries from healthcare providers, surgical facilities, and distribution professionals. To contact us directly, please email our team at info@captivaspine.com.

Invitation to Explore Spine Fusion Solutions

Captiva Spine invites you to discover our extensive portfolio of ASC-READY spinal solutions, including sacroiliac fusion, lumbar and cervical fusion technologies, and the most recent launch, WatchTower® Spine Navigation System below:

See More Products

To take advantage of Captiva Spine’s innovative technologies and incorporate them into your healthcare offerings, please don’t hesitate to contact us. We welcome inquiries from healthcare providers, surgical facilities, and distribution professionals. To get in touch with us directly, please email our team at info@captivaspine.com

About Captiva Spine, Inc. 

Captiva Spine, founded in 2007, is a privately held medical device company that brings healthcare providers, distribution professionals, and surgical facilities together with innovative spinal care solutions. With a focus on quality, Captiva Spine strives to create reliable systems that provide clinical and economical solutions to the spine market.

Captiva Spine – Strength Through Connections

This Press Release is also featured on: TheSpineMarketGroup.com


/by Captiva Spine
Tags: Captiva Spine, Director of Sales, Erik Gottschalk
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https://www.captivaspine.com/wp-content/uploads/2024/04/captiva-spine-erik-gottschalk-director-of-sales-LG2.jpg 863 1200 Captiva Spine https://www.captivaspine.com/wp-content/uploads/2018/08/captiva-spine-logo-sm-1clr-300x77-300x77.png Captiva Spine2024-04-15 16:27:252024-04-23 12:43:55Captiva Spine Welcomes New Sales Leadership, Erik Gottschalk, to the Commercial Team to Spearhead the Growth of ASC-READY Product Portfolio
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EXHBITING EVENTS:

Captiva Spine WatchTower Spine Navigation in an ASC with Dr. Jonathan Hyde

  • American Society of Pain and Neuroscience (ASPN) Annual Meeting, Miami, FL, July 16-19, 2026
    _________
  • North American Spine Society (NASS) Annual Meeting, San Antonio, TX, October 14-16, 2026
    _________

WatchTower Spine Navigation System:

Captiva Spine WatchTower Spine Navigation System

TowerLOX-EXT MIS Extended Tab Pedicle Screw:

EquiLOX Expandable Lumbar Cage:

Captiva Spine EquiLOX Expandable Lumbar Cage - MIS Spine Implant TLIF/PLIF -Cage Expanded in disc space

TransFasten-LSF Lateral SI Fusion System:

IN THE NEWS

  • Captiva Spine Announces Initial U.S. Case Series for the WatchTower ROAM Spine Navigation System Powered by MIRRA with Aaron Creek, M.D.
  • Captiva Spine Announces FDA Clearance for Flat-Panel C-Arm Image Calibrators and AI-Assisted Registration for WatchTower Spine Navigation, Advancing Efficiency, Radiation Reduction, and Future-Ready Access
  • Captiva Spine’s WatchTower Spine Navigation Platform Enhancements Accelerate Clinical Adoption
  • Captiva Spine Announces First Navigated Office-Based SI Fusion Procedure Using WatchTower ROAM Spine Navigation System and TransFasten-PSF Posterior SI Fusion System
  • Captiva Spine Introduces ASC-Ready WatchTower ROAM, a Compact, Mobile Spine Navigation System Following the Publication of a Prospective Randomized Comparative Clinical Study of Accuracy and Safety Data
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Link to: Captiva Spine Introduces TransFasten® LSF, Lateral SI Fusion System, Creating a Comprehensive Selection of ASC-Ready SI Fusion Solutions Link to: Captiva Spine Introduces TransFasten® LSF, Lateral SI Fusion System, Creating a Comprehensive Selection of ASC-Ready SI Fusion Solutions Captiva Spine Introduces TransFasten® LSF, Lateral SI Fusion System, Creating...transfasten-lsf-lateral-si-fusion-system-sacroiliac-joint-captiva-spine-plainLink to: Captiva Spine Shares the Publication of a Prospective Randomized Comparative Clinical Study of Accuracy and Safety Data in line with the WatchTower Spine Navigation System Link to: Captiva Spine Shares the Publication of a Prospective Randomized Comparative Clinical Study of Accuracy and Safety Data in line with the WatchTower Spine Navigation System Captiva Spine Shares the Publication of a Prospective Randomized Comparative...
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